Inattentional… what??
January 21, 07 by BharaniDo you think you have amazing concentration levels? Do you think you can never lose your focus? Then let’s test it out…Just click the following link and count how many times the team in white pass the ball to each other. Do not count the passes made by the team in black. Be warned Its not as easy as it sounds…
http://www.youtube.com/watch?v=Td2HCJnhg4Q
If you have watched the video…then please read on my comment in the comments section!
Bharani Says: 21.01.07 at 5:47 pm
This video was shown by one from our top-management in MIH. When we begin our venture, we have loads of ideas freely running around in our brain. Then we device our strategies and then focus on execution…Many a times, we get so much focussed on our own plans and execution that we ignore the competition…even the most obvious ones! (as big as the Guerilla!!!) Always keep your eyes and ears wide open…Big picture and Detail..both are necessary
BTW, this phenomenon is called \”Inattentional Blindness\”.
\”…Inattentional blindness, closely related to the subject of change blindness, is an observed phenomenon of the inability to perceive features in a visual scene when the observer is not attending to them. That is to say that humans have a limited capacity for attention which thus limits the amount of information processed at any particular time. Any otherwise salient feature within the visual field will not be observed if not processed by attention…\”
http://en.wikipedia.org/wiki/Inattentional_blindness