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June 25, 06 by Bharani


At ISB, we have this benefit of renting top-quality DVDs anytime, the luxury of recommending a good DVD to be purchased. In the outside world, renting DVD is a costly affair. Even if you manage to rent a DVD for 50 rupees, there are chances that the DVD is pirated and that the DVD player might get damaged.

There is this shop called “Cinema Paradiso”, India’s first licenced DVD rental shop. They have few branches in India. This is a high-end rental shop and targeted towards the affluent society. The membership fees is Rs.3000 and the cost of renting a single DVD is Rs.75 or Rs.100 depending on the movie. That is costly in Indian standards. But the shop has an awesome collection of movies, some of which you might never get in a normal shop. This is a great benefit for movie aficionados. Moreover almost all the DVD’s are collector’s edition (which will have lot of features in addition to the movie). They have also neatly classified the movies to different genres. I believe, having a membership here will soon become a symbol of status!

The special feature of the shop is the mini theatre. This is what Hindu has to say about this

“..The 11-seater is equipped with a 52-inch plasma television. With the acoustics okayed by A.R. Rahman’s sound engineers, the theatre will give you the complete theatre experience tempered with a happy cosy feel thanks to snug rugs and comfy sofas. And while you could bring in eats from the many fast food joints in and around the place, popcorn is on the house. ..”

The cost of renting the mini theatre for 11 people is Rs.1000/=. Now, that’s a nice way to celebrate an occasion for a small group!

I will wait for some more time before getting a membership. May be my firm comes up with a corporate plan…

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