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July 14, 06 by Bharani

It was around 8:15 p.m. I don’t know what struck me, A bulb flashed in my right brain and I suddenly thought “Is there some smart soul who has already thought about a business of ‘Jargon Consulting’?..” You know, the business which will essentially create new jargons for these consultants (so that they can use them to impress their clients) or for analysts (who can use in their powerpoint presentations)…Never mind… So I open up the google search engine and carefully enter “Jargon consulting”. I click the first link that is displayed and an unpleasant looking page opens up with a topic “A tongue-in-cheek guide to business jargon and management buzzwords”. I shrinked my face initially. But, I totally enjoyed reading those descriptions for the next few minutes ..Awesome in my opinion :)

Totally tongue-in-cheek!

Watch out for the descriptions about buzzwords “High level”,”30,000 feet”, “wet-signature”, “wetware”…and the new catch word that I learnt was “re-purpose”!

On the lighter note, non-mba grads can actually try these jargons with their managers and see for themselves the weird reactions (Like “Oh man, I am buried…now there is no differentiation between us” )! Fun apart, this post is more of self-deprecating humour and I am in no way affecting the feelings of good and solid MBAs….So please hold your fingers back from typing counter-comments…and use that energy to play piano :)

The crux of this post is over. What follows is a post-script :) Stop reading at this point of time, if you have something important to accomplish…

It is infact true that I am also part of this ‘Jargon club’ and some of these jargons are coming naturally to me. I am sure it comes naturally for most management graduates. But some people overuse it and cross the boundary of acceptance thereby landing in the zone of annoyance. My quadie in ISB who was famous for jargons can share lot of gyaan on this ;)

One of his creative phrases was “Unsustainable Uncompetitive disadvantage” [The opposite of Sustainable Competitive Advantage]. Try deciphering the meaning….”Jargon club” can actually be a nice-little enjoyable hobby…

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