Archive for October, 2009

Google Compare Ads - Hunt for best offers!

October 31, 09 by Bharani

Google launched yet another important feature today - this time in adwords - called as “Compare ads” which allows users to compare multiple offers from various advertisers and choose the best. This goes one step beyond the current structure where ads compete with one another for users attention through ad title, ad description etc., Now users can compare interest rates for mortgage loans as shown below:

https://www.google.com/comparisonads/mortgages

This feature is currently available for mortgages only in US (in select cities). But it’s just a question of time before Google rolls this out across various industry segments and geography. All those comparison shopping engines in travel, loans, insurance, books, products will be definitely affected. The middlemen will be eventually eliminated and Google will become the central hub between sellers and consumers. The users will definitely be happy about this feature. Google is beginning to deliver more and more content from within its site. I am having a bad feeling about this trend…

What’s your take on this…?

Great Interviews with Google Folks!

October 09, 09 by Bharani

Recently Businessweek came up with a very interesting story on Google and how it is planning to stay ahead of the competition and whether it can stay on top of the web. Anyone interested in Search and Google should definitely read these articles. It throws lot of light on how google takes things seriously and why Search is still an unsolved problem and the challenges associated with Search. Worth Reading…

Can Google Stay on Top of the Web?
http://www.businessweek.com/magazine/content/09_41/b4150044749206_page_2.htm

Interviews with Google Folks
Google’s Udi Manber: Search Is About People, Not Just Data - BusinessWeek

…Udi Manber, Google’s vice-president of technology for core search, joined the company almost four years ago after stints running Amazon.com’s A9 search project and serving as chief scientist at Yahoo. He, like some other leaders on the search quality team,……

Google Search Guru Singhal: We Will Try Outlandish Ideas - BusinessWeek

…Inside Google’s search quality group, Amit Singhal runs the core ranking team, which is responsible for those algorithms you hear so much about. The team ran some 6,000 experiments last year that tried tweaking those mathematical formulas, ultimately producing between……

Matt Cutts: How Google Deals With Web Spam - BusinessWeek

…It’s up to Matt Cutts and his team at Google to keep search results as free as possible from Web spam, those pages full of Viagra ads or even malware. A 10-year veteran of the company, he got into this……

Google’s Scott Huffman: Many More Search Features Coming - BusinessWeek

…Scott Huffman runs one of the least-known units at Google: the evaluation team that measures the impact of every little proposed change to the leading search engine. And with some 6,000 experiments run annually, he’s pretty busy. Not to mention,……