‘ Search ’ category archive

Great Interviews with Google Folks!

October 09, 09 by Bharani

Recently Businessweek came up with a very interesting story on Google and how it is planning to stay ahead of the competition and whether it can stay on top of the web. Anyone interested in Search and Google should definitely read these articles. It throws lot of light on how google takes things seriously and why Search is still an unsolved problem and the challenges associated with Search. Worth Reading…

Can Google Stay on Top of the Web?
http://www.businessweek.com/magazine/content/09_41/b4150044749206_page_2.htm

Interviews with Google Folks
Google’s Udi Manber: Search Is About People, Not Just Data - BusinessWeek

…Udi Manber, Google’s vice-president of technology for core search, joined the company almost four years ago after stints running Amazon.com’s A9 search project and serving as chief scientist at Yahoo. He, like some other leaders on the search quality team,……

Google Search Guru Singhal: We Will Try Outlandish Ideas - BusinessWeek

…Inside Google’s search quality group, Amit Singhal runs the core ranking team, which is responsible for those algorithms you hear so much about. The team ran some 6,000 experiments last year that tried tweaking those mathematical formulas, ultimately producing between……

Matt Cutts: How Google Deals With Web Spam - BusinessWeek

…It’s up to Matt Cutts and his team at Google to keep search results as free as possible from Web spam, those pages full of Viagra ads or even malware. A 10-year veteran of the company, he got into this……

Google’s Scott Huffman: Many More Search Features Coming - BusinessWeek

…Scott Huffman runs one of the least-known units at Google: the evaluation team that measures the impact of every little proposed change to the leading search engine. And with some 6,000 experiments run annually, he’s pretty busy. Not to mention,……

How you can control the internet? - An Amazing Story!

April 14, 08 by Bharani

I came across the story of Kevin Ham, while I was researching some facts. Kevin Ham, is the most powerful domainer in the world with over 300,000 domains under his belt!

* He is earning around $70 million in revenue from the domains that he owns (primarily through ads served on the domains that he has parked)! A small example: He owns a domain name called “weddingshoes.com” and he earns around $9,100 per year through that domain. He incurred $8 to register the domain and spends $7 per year to maintain it!

* He is the man behind a very smart domain scheme - Many people mistakenly type “.cm” instead of “.com” in the browser URL bar. “.cm” is TLD for the country Cameroon. He stuck a deal with the prime-minister of Cameroon, wherein, he received rights to redirect all “.cm” domains to a website called Agoga.com. The site is filled with ads from Yahoo!

* His team installed a line of code called “wildcard” to redirect all unregistered “.cm” domains to “agoga.com”. The code is installed in the servers owned by Camtel, Cameroon’s domain registry. Revenue generated from “agoga.com” is shared with Cameroor government!

* He is in the process of extending the same scheme to countries like Columbia (.co), oman (.om), Niger (.ne) and Ethiopia (.et). These TLDs have spelling variation of “.com” and “.net” respectively! He is fighting out the legal suits relating to the idea..nevertheless, he exploited the loophole very well!

* Agoga.com receives 8 million unique visitors every month!

* He exploited the concept called “Domain tasting”. Most domain booking sites offer a free trial period (to protect the customers who mistakenly purchase a wrong domain name). He used this mechanism to book more domains and to see which ones are bringing traffic and which one’s aren’t!

* Ham, figured out that revenue based on CPC model may not be sustainable in the long run. So, he is converting some of his best “domain names” to mini-media companies. He is hiring more than 150 designers, engineers, salespeople and editorial folks!

Other learnings:

* Verisign publishes a “root zone” file, a file containing a list of millions of registered domain names.

* Typo-squatting: A term referring to the act of grabbing domain names with typographical variations of established trademarks

* Lots of people type keywords that they are looking for in the URL Bar of the browser and combine them with “.com” or “.net”. This is called as “Direction Navigation”. There are other lots of people, who prefer typing the actual url/website address in google search box/bar and navigate to the actual website from there on. Those are called as “Navigational Searches”!

* Some browsers are capable of fixing url typos! (Curious how this is done?)

* Internet explorer catches unregistered domains and redirects to a microsoft page

Read the actual story here:

Customize your Search Result! - Open Approach

March 27, 08 by Bharani

Yahoo is allowing 3rd parties to build and present the search results. What this means is that, A search result can be enriched by 3rd party [other than the site owner and the search engine...doesn't limit these two players from enriching though]. Read more here.

Google is doing something similar through their “Subscribed links”. This is slightly more sophisticated and tough to explain than Yahoo’s Search Monkey project. Google’s search box is intelligent enough to handle currency conversions, movie timings, stock quotes, cricket scores etc., They call it “One Box”. Now Google allows individual users to add such additional capabilities by subscribing. (like looking up an IP - an example provided by Matt Cutts). The additional capabilities can be built by anyone through “Subscribed links API”. Read more here.

Though both the approaches are similar in concept — allowing search results to be customized through presentation or semantic content — I infer a very minor difference between the two. Yahoo makes the customization/enrichment visible to every yahoo user, whereas Google will make the customizaton/enrichment visible to individual users as per the preferences.

I am fascinated by this concept, which increases the scope of colloboration even further. Will keep a tab!